TikTok For Your Business
TikTok is the leading global destination for short-form mobile videos — where audiences make every second count. TikToks mission is to capture and present the world's creativity, knowledge, and moments that matter— directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and personal creative expression through their videos.
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:How to Create High-Quality Content
• Vertical: Videos on TikTok should be full-screen vertical (this format works best on the platform)
• Quality: Create original, quality, and exclusive videos on TikTok, taken in good lighting!
• Length: 15 seconds is the sweet spot as your audience is more likely to watch the whole video.
• Sounds: Include relevant sounds and music in your videos, and time your actions in the video to match the beat.
• Explore playlist for inspiration and trending sounds.
• Captions: Clearly describe your video using captions. The best captions are personable and relevant to the video.
• Features: Use exclusive TikTok features (e.g. filters, stickers and effects)to enhance the creativity of your content (but avoid using random effects/transitions/stickers)
• Content: Make your content personal and set yourself apart.
Show us what you got- teach us something, make us laugh, cry, gasp, and clap! Add an element of surprise.
6 ways to Grow Your Fandom:
1. Promote your TikTok videos on your socials, make sure they are exclusive so your fanbase follows to watch you on TikTok! Add your TikTok usernames to social profiles.
2. Participate in trending challenges and hashtags on TikTok (would be cool if you could incorporate it with your specialisation too!)
3. Collaborate with other creators; try out the duet feature and tag each other in the captions.
4. Experiment with your content. Never feel confined to specific content types.
5. Experiment with different formats and production levels to see what resonates with your audience.
6. Consistency is the key to growth!
